Marketing Webinars

The use of insights derived from real world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help advertisers and agencies unleash powerful insights driven by RWD? HealthNexus is a platform that facilitates faster and more insightful RFP responses and new business pitches. Users can explore patient and provider journeys and determine the size and segment of populations in near real-time. The interface is simple to use and facilitates insight discovery through purposeful reports, organized to help you answer the most important questions in the media planning process. For advertising agencies and marketing teams, PurpleLab can provide keen insights, from patient and provider population sizing with Cohort and Experience Report, to a comprehensive view of Rx analytics for up to 10 drugs at once with Prescription Measurement Report. HealthNexus facilitates the full analysis of a Rx market across patients, products, providers and more, all in one platform.

Webinar DetailsNovember 14, 2023 (US)12:00 PM EST, 9:00 AM PSTWebinar LineupIzzy CoyleU.S. Solutions Engineer at Cin7James BoeCEO at Easy InsightKrish IyerVP of Strategic Partners and Industry Relations at ShipStation (Auctane)About this webinarBlack Friday is rapidly approaching! We know there is so much to focus on, and you may be wondering:What should I focus on most to provide a great overall experience for my customer?What do I do to set myself up differently than other business?What happens if I don't hit my goals for Black Friday?Join Cin7, ShipStation and Easy Insight as we discuss the areas of the holiday season that can set you and your customers up for a great experience to ensure they keep returning to your business.

Join us for a Talks@Acxiom session with special guest Derek Yueh of LinkedIn as he discusses brand awareness and three fundamental principles B2B marketers may be missing. Learn the crucial elements of effective brand awareness in the B2B space. Gain insights into common misconceptions and mistakes in creating and executing brand awareness strategies. Discover actionable steps to enhance your brand's visibility and influence.

Join our upcoming webinar session where a diverse panel of industry experts will provide insights into the dynamic world of startups. We’ll kick off with individual introductions, each panelist sharing their unique perspectives on how they contribute to the thriving startup ecosystem. Delve into the current startup landscape and explore early funding strategies, from bootstrapping and crowdfunding to the crucial support provided by family, friends, and angel investors. Discover the significance of startup accelerators and the critical role of advisors in guiding startups towards success. We’ll also explore the essentials of building strong startup ecosystems and discuss the do’s and don’ts when it comes to pitch decks and pitching. This session is a treasure trove of knowledge for anyone passionate about startups and entrepreneurship. Don’t miss out!

Audio in Evolution: Five megatrends from a decade of streaming audio research, a new study from Edison Research and Amazon Ads, will debut in a webinar on Thursday, November 2 at 2 p.m. ET...

We've all been there: Your competitor outranked you. Again. Why does Google think their page is better? And what can you do about it? We can't wait to share this unrivaled, first-of-its kind product with you. Get first access in this product launch event.

Discover seven proven & cutting-edge strategies that will help you maximize the ROI of your paid traffic and unlock the full potential of your PPC efforts. Learn how to effortlessly integrate these modern conversion optimization and personalization methods into your website and start boosting the conversion rates of your paid traffic with ease. Real-life examples from top ecommerce brands of the world. Join the SmartSites & OptiMonk workshop on Oct 10, 2023, at 10 AM PST / 1 PM EST / 7 PM CET. Sign up for FREE now!