Mastering Brand Awareness: Solving the Missing Equation in B2B Marketing
Marketing11/14/2023 4:00 PM
Description
Join us for a Talks@Acxiom session with special guest Derek Yueh of LinkedIn as he discusses brand awareness and three fundamental principles B2B marketers may be missing. Learn the crucial elements of effective brand awareness in the B2B space. Gain insights into common misconceptions and mistakes in creating and executing brand awareness strategies. Discover actionable steps to enhance your brand's visibility and influence.
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Publisher
Acxiom is a data-driven marketing company that provides solutions for better customer experiences through the ethical use of data and technology. Their Customer Intelligence CloudTM offers a suite of services and integrated marketing cloud platform, data, identity, and analytics solutions for customer acquisition, retention, and growth. With a focus on granular consumer insights, data clean rooms, real identity, and consumer segmentation solutions, Acxiom helps businesses across various industries optimize their marketing strategies and drive business impact.