Marketing Webinars

Join us for a 30-minute webinar designed for marketing and brand teams across Australia and New Zealand as we introduce Canto’s Digital Asset Management (DAM) solution and AI search capabilities. With digital transformation and MarTech utilisation front of mind for many organisations, we’ll show how our intuitive tools can be seamlessly integrated into your workflows—no technical expertise required.In this session, we’ll cover:• A brief introduction to Canto and our growing presence in Australia & New Zealand• How Canto’s DAM and AI can solve common challenges and streamline your workflows• Real-life examples from customers using our solution• A jargon-free guide to understanding DAM technology and its benefits• A mini live demo of Canto in actionFind out how Canto can help you manage and organise your digital content more effectively, boosting efficiency and collaboration across your teams.Speakers: Freddie Rumsey, Senior Account Executive, APAC & ANZ; Ricky Patten, DAM Influencer.

Everyone wants to build great links that drive the desired traffic…but it can be really difficult.Let us show you the path to success.Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign, step-by-step. Along the journey, we will show you everything you need to build great links that move the needle and stand the test of time.You’ll learn:Effective processes & tactics for link acquisition.How to identify when links aren’t the problem, and what to look for instead.Common pitfalls & mistakes in modern link building campaigns.With this band of experts, we will walk through their process for site finding, outreach, content creation and more. You’ll walk away with a comprehensive understanding of what it takes to build successful links, with proven methods that have worked for Resolve’s clients.If you’re looking to create a robust link building strategy, then this webinar is for you.Be sure to join us live to get an exclusive chance to ask Michael and his team your link-building questions after the presentation.Not sure you can make it live? No problem. Save your seat and we’ll send you a recording after the webinar.Speakers: Michael Johnson - CEO/Founder, Resolve; Willem Rogers - Content Outreach Specialist, Resolve; Danika Olsen - Director of Production, Resolve; Tabitha Wilson - Content Specialist, Resolve.

AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value.Join us as we explore how to automate SEO strategy and implementation, saving time, money, and resources, while also delivering maximum results for your clients or business. You’ll learn how to incorporate SEO automation into your workflows and see real-world examples of marketing agencies that are automating their SEO to deliver drastic results for clients.We’ll show you:How to automate your SEO and transform your marketing agency or business into an AI-driven powerhouse.Real-world case studies from agencies that have embraced the power of automation.New strategies for scaling your agency operations or business marketing for revenue generation.With Manick Bhan, we’ll give you the tools to level up your services, improve campaign performance, and scale your business.The future of digital marketing is here, and it’s powered by AI. Are you ready for it?Don’t miss our exclusive breakout session after the presentation, where we’ll show you detailed walkthroughs for harnessing the power of Search Atlas in a live-only demonstration!Can’t make it that day? Reserve your seat anyway and we’ll send you a recording of the main presentation.Speakers: Manick Bhan - Founder and CTO, Search Atlas; Loren Baker - Founder, Search Engine Journal.

Event marketing may not be the first thing that pops to mind when you hear talk of marketing in 2024; however, it’s still one of the driving forces of modern business promotion. Now, with digital events also in the mix, more tools are available than ever. Join us ​as we walk you through using AddEvent to market your next ​digital or in-person event in this live webinar. RSVP to save your seat!Speakers: Marissa Stone, Product Marketing Manager; Sam Christian, Marketing Specialist.

A good marketing plan can help launch a new business or grow an existing one, however common marketing mistakes can quickly derail your best efforts.Why not learn from other marketers’ mistakes rather than making your own? Join us to learn the 10 all-too-common marketing mistakes businesses of all size make and how to avoid them in order to maximize your sales and marketing initiatives.This webinar will cover:10 common marketing mistakes and how to avoid themHow to prioritize your marketing effortsHow to build a solid foundation for your business by having a well-defined target audienceOptimizing your website for your target audience and how to motivate them to take actionPresenter: Victoria Byrne - Founder, Creative Marketing Services, Inc.

93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools like Google Analytics 4 to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers.This webinar will provide you with an overview of the digital ecosystem, including search engines and analytics. Join our digital marketing expert, Warren Thompson, Co-Founder of Ollo Metrics Digital Marketing, as he helps you learn who your customers are and how they find you online.What Will I Learn?The steps to setting up your Google Analytics accountFree methods to learn more about your customers with real dataHow to find your "rock star" products, services, or staff that are attracting visitorsWays to figure out your competitors' marketing strategy and use it to your advantageLearn what search terms your visitors are using and better target people like themImprove user experience by removing confusing pages or poor navigation designTips on improving your website's ranking on search engines for search engine optimization (SEO)Presented ByWarren ThompsonThis session is delivered online via Zoom. A few tips to accessing your webinar content:Once registered,  you will receive the Zoom link before the start time. For support with Zoom setup, click here.Missed the live session? No problem. All registrants will receive access to the recording for seven days after the live session.

Join us for the upcoming webinar! Our Growth Director, George Hawwa, will present a deep dive into the recent algorithm changes on Meta and LinkedIn on September 24 at 11 AM.Don't miss out on this opportunity to learn how the algorithm works and how these changes can affect your content and your campaigns.Grab your virtual seat, and let's navigate these updates side by side.REGISTER NOW!

Welcome to CleverTap Elevate’s ProductJam, a forum where marketers, product managers, and customer experience leaders come to ‘Explore, Learn, and Lead.’Gear up for the peak shopping season in the Middle East with CleverTap’s personalization schema, developed by our data scientists to elevate your personalization capabilities like leading brands such as IKEA UAE, Namshi, Yougotagift, Adasat.Online and more. Enhance your customer engagement and set yourself apart from the competition.Join us for the webinar and redefine your personalization strategy to unlock maximum profit during White Friday, Cyber Monday, the Dubai Shopping Festival, New Year’s, and Eid!What will we cover:• Preparing for Increased Traffic: Tips to scale your MarTech infrastructure to handle higher volumes of user engagement and transactions during the festive season.• Optimizing Real-Time Messaging: Strategies for leveraging CleverTap’s features to create personalized campaigns based on real-time events, customer intent, interest, and actions.• Enhancing User Experience: Best practices for ensuring that your website or app remains responsive and effective even with increased traffic.• Analyzing and Adjusting: How to use analytics and feedback from CleverTap to refine your strategies in real-time during the festive season.• Understanding CleverTap’s Personalization Schema: Demonstration of how CleverTap’s personalization product capabilities work, including segmentation, targeted messaging, and dynamic content.• Case Studies: Learn from the leading Middle East brands innovating during festive season sales. Grab the OpportunityLearn how leading e-commerce platforms achieve a 500% improvement in conversions with CleverTap’s Personalization Schema. Shift from generic messages to tailored, personalized communication, and engage your customers like never before!Speakers: Mouhanad Chebib - Senior Manager, Solution Engineering, CleverTap; Mrinal Parekh - Senior Manager, Product Marketing, CleverTap.

Unlock the full potential of your financial institution's online presence with our upcoming webinar featuring Ali Al Zubaidi, Web Developer & Graphic Designer at BrightStar Credit Union. Whether you're just starting or looking to refine your strategies, this session is packed with insights that can make a significant impact.Ali will talk about:• Beyond Just a Website: Why a robust SEO strategy is crucial for driving growth and engagement.• SEO Tips & Tricks: Practical tips and tricks you won’t want to miss, ensuring your site is fully optimized.• Optimizing Landing Pages: Strategies to make sure your landing pages do their job and drive funded accounts.This is a great opportunity to get all your SEO questions answered in an interactive Q&A session. Reserve your spot today and take your SEO game to the next level!

Join our upcoming webinar designed specifically to help educate and inform accountants on generative AI, how it can be used to assist your marketing efforts and making the most of BOMA’s generative AI feature Content Assist.In this webinar we’ll cover:• What is generative AI• The pros and cons• AI in marketingFollowed by an interactive workshop: • Using BOMA’s generative AI Content Assist• Your AI questions Don’t miss this opportunity to learn more about how to utilise AI in your marketing efforts, and to make effective use of BOMA’s AI tool Content Assist.This webinar will take place on Tuesday 27th August at 12pm AEST / 2pm NZST.Speakers: Andrew Baird and Charles Clark.