Marketing Webinars

Explore tactics to elevate engagement for hybrid, on-site, and virtual events.Is your event marketing strategy stuck in the past? Dive into the future of event marketing with Beyond the Venue: Event Strategies for Modern Marketers. Join industry leaders and innovators as we explore how on-site, hybrid, and virtual events can seamlessly integrate into your overall marketing strategy.KEY TAKEAWAYS01 Create interactive experiences that accelerate engagement02 Drive overall event success with AI03 Leverage tactics to create community and build customer loyalty04 Put best practices in place for accessible event planningSpeakers: Jay Schwedelson (President and CEO, Outcome Media), Daniel Murray (Founder, The Marketing Millennials), Dahlia El Gazzar (Tech Evangelist and Idea Igniteur, Dahlia+Agency).Presented on the RingCentral Events platform.

Building on the insights from our first three episodes, join us for an enlightening episode where the Marketing & Advertising Committee teams up with the State Regulations Committee to navigate the dynamic changes in cannabis marketing and advertising post-rescheduling. As cannabis transitions to Schedule III, new opportunities and challenges emerge for businesses in this space. This session will delve into:• New Regulatory Guidelines: Understand the latest regulatory shifts and their impact on cannabis marketing. • Innovative Marketing Strategies: Discover cutting-edge strategies to effectively reach your target audience in a more flexible regulatory environment. • Compliance Best Practices: Learn how to stay compliant with evolving standards while maximizing your marketing efforts.This webinar is part of our ongoing series aimed at addressing the pivotal changes brought about by the rescheduling of cannabis. Previous episodes have set the stage by examining tax implications, research and safety insights, and strategic facility design considerations in the new Schedule III era.By attending this session, you'll gain invaluable insights to help your business thrive amidst regulatory changes, ensuring you're not just compliant but also ahead of the curve in a rapidly evolving market. Don't miss this opportunity to learn from industry leaders and enhance your marketing strategies for success in the new Schedule III landscape.Speakers: Colton Griffin (CEO, Flourish Software)m Valerie Taylor (Vice President (National Cannabis Practice Leader), The Liberty Company Insurance Brokers), Joseph Smith (Partner, Thompson Hine), Patrick Toste (Co-Founder & Creative Director, HIGHOPES Design) and Jen Lamboy (Director of Strategy, Hybrid Marketing).

​Participez à notre prochain webinaire, "SEO et Données Sociales comportementales : Techniques avancées pour redéfinir votre stratégie de contenus et la rendre plus performante ?" et découvrez comment révolutionner votre stratégie SEO en exploitant la puissance des données sociales comportementales.​Lors de cette session, vous apprendrez à :​Définir une stratégie SEO orientée ROI qui s'aligne avec les besoins et les caractéristiques de vos personas.​Utiliser les insights combinés des données de Meta et de Google pour obtenir une compréhension sans précédent de l’état d’esprit de votre audience.​Anticiper et répondre aux besoins de votre audience avant même qu'elle ne se tourne vers la recherche Google.​Ne manquez pas cette opportunité d'améliorer votre stratégie de contenu et de surpasser la concurrence !

Struggling to reach your target audience? TikTok Ads unlock a world of potential viewers for your film or TV project! Join our upcoming FREE webinar to learn how to:Craft captivating TikTok Ads for screen media Organize and track your paid media campaignsMeasure your project's successDon’t miss out, reserve your spot today!

An exclusive DENTAL MARKETING HEROES Webinar How To Stop Attracting Bad Patients With Your Marketing Hosted by Ian Cantle.Are you tired of attracting the wrong types of patients that are difficult to work with and unprofitable? Well, this is the webinar for you. We'll unpack this complex topic and provide clear insights to help you improve this important aspect of running a dental practice.Here is What You'll Learndentify and Focus on High-Value ServicesLearn how to identify the most profitable services for your practice. By focusing on high-value services like cosmetic dentistry, dental implants, and orthodontics, you can significantly boost your revenue. This session will guide you on how to evaluate the profitability of different treatments and tailor your marketing efforts to attract patients seeking these services, ensuring sustained growth and financial stability.Attract Your Ideal Patients & Repel The 'Bad Patients'Discover strategies to attract patients who align with your practice’s strengths and values. By understanding the characteristics of your ideal patients and how to reach them effectively, you can ensure a higher level of patient satisfaction and loyalty. This segment will cover targeted marketing techniques, including SEO, content marketing, and social media, that draw in patients looking for your specialized services.Enhance Patient Experience to Foster LoyaltyLearn how to create an exceptional patient experience that fosters long-term relationships. From the first point of contact to follow-up care, every interaction matters. This session will provide insights into personalizing patient interactions, creating a welcoming environment, and implementing feedback systems. Enhancing patient experience not only leads to higher satisfaction and retention but also encourages word-of-mouth referrals.Measure and Optimize Your Marketing StrategiesGain the skills to effectively determine which strategies to employ to attract great patients, how to avoid marketing to the wrong type of patients and measure and optimize your marketing efforts. Understanding which strategies are driving results is crucial for continuous improvement. This section will teach you how to track key metrics, analyze patient feedback, and adjust your marketing plans based on data. By leveraging analytics tools and insights, you can refine your approach, ensuring that your marketing investments yield the highest returns.About Ian CantleIan Cantle is the founder of Dental Marketing Heroes and Outsourced Marketing Inc. and is an Amazon best-selling co-author of 'Content Marketing For Local Search: Creating Content That Google Loves and Prospects Devour'. For over 20 years Ian has helped businesses and dental practices grow by installing proven marketing systems that yield higher results, attract more patients, and create a sustainable growth engine.What Ian loves most is freeing dentists from the confusion and drudgery of managing their marketing so that they can build their practices and enjoy newfound freedom, you know embracing the reasons they became dentists in the first place.

Generative AI is a revolutionary tool, a disruptive technology impacting the way we create and consume media. In the advertising space, tech giants have been increasing capability in their generative AI products, making it easy to utilise AI in advertising campaigns from consumer reach to content creation. But as AI advances at an unprecedented pace, it is raising profound questions about intellectual property (IP) protection. But it isn’t just advertisers. Anyone using an AI tool to create content needs to be aware of the associated IP risks. Is the generated content original or can it infringe third party IP? What happens if it does? Who gets sued? What is clear is that now use of generative AI tools is so widespread, any business or individual is at risk of having their IP infringed. We will discuss common pitfalls and dangers, as well as the good practice to ensure compliant ad campaigns. In this webinar we will cover: · Generative AI – What is it, how is it used in the A&M sector. · The challenges of establishing IP ownership in AI-generated content. · Losing your brand’s original voice and its human touch · Misleading or deceptive advertisements · Plagiarism and IP infringement · Case examples of Legal disputes · UK Legislation · Mitigating Risk, having a protection strategy in place · Audience Targeting – delivery of your ads to the right audience at the right time · Getting data from an un/reliable source · Bias in AI algorithms

Join 5 ecommerce industry experts for a panel discussion and live Q&A on retention marketing that inspire you to rethink your own strategy.You’ve heard it before: acquisition is getting more expensive, so focus on retention. That's easier said than done. What makes for a successful retention strategy? How do I retain customers with a long purchase cycle? How do I know which retention strategy is right for my brand? Do I need new or different tools for retention marketing?If you’ve asked yourself these questions, or if you’re simply wondering how to take your marketing to the next level, you won’t want to miss this event! Join industry experts from Klevu, Mention Me, and Klaviyo, as they explore customer retention strategies that go beyond the classic loyalty program. Our panelists will share tips, tricks, and best practices observed from the hundreds of successful brands they have worked with. You will walk away with the ultimate ecommerce retention playbook that will help you shape and rethink your own retention strategy.Meet the panelists: Rachel Tonner, Vice President of Marketing at Klevu: With over 10 years of experience in the ecommerce and retail space, Rachel has seen countless marketing trends come and go. Now with Klevu, she helps brands such as Paul Smith and Laura Mercier win hearts and minds by bringing the familiar “personal shopper” experience online.Jocelyn Toonders, Head of Partnerships at MentionMe: Jocelyn has a wealth of experience advising brands both at agencies and through her own consulting practice. Now at MentionMe, she helps brands such as Puma and Pret a Manger think advocacy first by turning referral into a strategic acquisition and retention channel.Rob Boland, Lead Solutions Architect at Klaviyo: A real tech geek, Rob enjoys crafting outside-the-box solutions to challenging problems using technology. He's an expert at making the different parts of the tech stack work together to unlock creative use cases and drive business growth for brands.Fareed Albahra, Principal Customer Success Manager (CSM) at Klaviyo: As a Principal CSM, Fareed works with Klaviyo’s biggest customers across Europe, the Middle East, and Africa. He’s advised some of the most well-known brands on their retention strategy, navigating the intersection between technology and customer experience.

Amidst a transformative moment, marketers grapple with the paradox: while generative AI promises significant benefits for marketing and sales, as per McKinsey survey only 10%–14% of companies consistently utilize it. This raises crucial questions about the barriers hindering widespread adoption and how marketers can effectively bridge this gap to unlock the full potential of generative AI in their initiatives. In this upcoming webinar, we will demonstrate some real-world applications of Generative AI for the marketing organization. Brands you know and love are already implementing these and developing more real-time, adaptive, and personalized content, better campaigns, delivering enhanced CX while saving time and costs and driving greater efficiencies. Key takeaways from the webinar include: Data-Driven Insights, Ideation and Strategy, Execution and Engagement, Efficiency and Scalability, Centralized Governance.

Looking to build a PPC strategy that will increase your leads up to 3 times in 2024? Join us as we unlock the secret to Redesign’s time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more. Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success. You’ll learn: An A-Z successful lead generation strategy based on proven case studies. The major pitfalls in lead generation, and what you should do instead. How to navigate Google’s recommendations, and separate the good from the bad. Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business. You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy. Following the presentation, don’t miss our live Q&A with Chris, where he will answer your burning questions. Can’t make it that day? Register and we’ll send you a recording following the presentation.

Take the guesswork out of what your audience genuinely wants—and DOESN’T want—from your brand on social media. We’ll dive into the good, the bad, and the most insightful to help you build strong social content and even stronger customer relationships.