Search Engine Journal

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Search Engine Journal is a leading source of SEO, search marketing news, and tutorials. Stay updated with the latest SEO strategies, Google algorithm updates, PPC trends, and social media news. Learn from industry experts through webinars and podcasts. Search Engine Journal provides valuable resources and insights for agencies and individuals looking to excel in the digital marketing field.

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Upcoming Webinars

Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links
If your link building strategy hasn’t evolved with the times, you may be stuck with ineffective backlinks or wondering if “links are dead.”Meanwhile, top brands are leveraging powerful linkable assets to earn high-quality links that truly impact search rankings. Your brand can too.Join us as we unveil Resolve Marketing’s proven approach to earning incredible links from authoritative domains using data-driven linkable assets.Here’s what you’ll learn:Link Diversity & Relevance Are Key – Learn why a strategic mix of high-quality links matters more than ever.Digital PR Will Help You Move the Needle – Discover how digital PR can secure impactful backlinks.The Keys to Building Your Own Digital PR Campaign – Walk away with a step-by-step framework to implement immediately.With Michael Johnson from Resolve, we’ll dive into the state of link building in 2025, exploring evolving trends and Google’s latest ranking factors. You’ll also hear the key elements of great content that’s converting this year, with the strategies that worked for Resolve.Be sure to attend live for a can’t-miss demonstration, where you’ll receive a ChatGPT prompt that creates custom digital PR concepts with just a URL.Don’t miss this opportunity to revolutionize your link-building approach with insider strategies from top brands.Can’t make it that day? Save your seat, and we’ll send you the recording after!Speaker: Michael Johnson, CEO, Resolve.Host: Heather Campbell, Director of Marketing, Search Engine Journal.
5/8/2025 6:00 PM

Previous Webinars

Q2 SEO & AI Update: How To Track & Optimize AI Search Performance
Are you tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini and Perplexity?With Google’s evolving search landscape and the rise of AI-powered search, traditional SEO tracking methods are no longer enough. Join us as we dive into practical, technical strategies for monitoring and optimizing your visibility in AI-generated search results.You’ll learn:• How to track your performance on AI-powered search engines like ChatGPT and Perplexity.• The best tools and techniques for monitoring AI-driven search rankings.• How to set up scrapers—both manually and programmatically—to analyze AI search visibility.With insights from Ariel Shulman, VP of Product at Bright Data, we’ll walk through a live demo showing how to track AI search results and extract meaningful insights.We’ll also share actionable strategies to improve uptime, ensure data accuracy using APIs, and prepare for future SERP disruptions.Stick around for a LIVE Q&A, where you can get your questions answered by our experts.Can’t make it live? No problem—register now, and we’ll send you the recording so you don’t miss out!Speaker: Ariel Shulman, VP, Bright Data.Host: Heather Campbell, Director of Marketing, Search Engine Journal.
3/27/2025 6:00 PM
The Lord of The Links: Links of Power
Everyone wants to build great links that drive the desired traffic…but it can be really difficult.Let us show you the path to success.Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign, step-by-step. Along the journey, we will show you everything you need to build great links that move the needle and stand the test of time.You’ll learn:Effective processes & tactics for link acquisition.How to identify when links aren’t the problem, and what to look for instead.Common pitfalls & mistakes in modern link building campaigns.With this band of experts, we will walk through their process for site finding, outreach, content creation and more. You’ll walk away with a comprehensive understanding of what it takes to build successful links, with proven methods that have worked for Resolve’s clients.If you’re looking to create a robust link building strategy, then this webinar is for you.Be sure to join us live to get an exclusive chance to ask Michael and his team your link-building questions after the presentation.Not sure you can make it live? No problem. Save your seat and we’ll send you a recording after the webinar.Speakers: Michael Johnson - CEO/Founder, Resolve; Willem Rogers - Content Outreach Specialist, Resolve; Danika Olsen - Director of Production, Resolve; Tabitha Wilson - Content Specialist, Resolve.
10/23/2024 6:00 PM
AI & Automation For SEO: Scale Efforts And Drive Revenue
AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value.Join us as we explore how to automate SEO strategy and implementation, saving time, money, and resources, while also delivering maximum results for your clients or business. You’ll learn how to incorporate SEO automation into your workflows and see real-world examples of marketing agencies that are automating their SEO to deliver drastic results for clients.We’ll show you:How to automate your SEO and transform your marketing agency or business into an AI-driven powerhouse.Real-world case studies from agencies that have embraced the power of automation.New strategies for scaling your agency operations or business marketing for revenue generation.With Manick Bhan, we’ll give you the tools to level up your services, improve campaign performance, and scale your business.The future of digital marketing is here, and it’s powered by AI. Are you ready for it?Don’t miss our exclusive breakout session after the presentation, where we’ll show you detailed walkthroughs for harnessing the power of Search Atlas in a live-only demonstration!Can’t make it that day? Reserve your seat anyway and we’ll send you a recording of the main presentation.Speakers: Manick Bhan - Founder and CTO, Search Atlas; Loren Baker - Founder, Search Engine Journal.
10/9/2024 6:00 PM
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
Looking to build a PPC strategy that will increase your leads up to 3 times in 2024? Join us as we unlock the secret to Redesign’s time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more. Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success. You’ll learn: An A-Z successful lead generation strategy based on proven case studies. The major pitfalls in lead generation, and what you should do instead. How to navigate Google’s recommendations, and separate the good from the bad. Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business. You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy. Following the presentation, don’t miss our live Q&A with Chris, where he will answer your burning questions. Can’t make it that day? Register and we’ll send you a recording following the presentation.
4/17/2024 6:00 PM
 

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