Search Engine Journal

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Search Engine Journal is a leading source of SEO, search marketing news, and tutorials. Stay updated with the latest SEO strategies, Google algorithm updates, PPC trends, and social media news. Learn from industry experts through webinars and podcasts. Search Engine Journal provides valuable resources and insights for agencies and individuals looking to excel in the digital marketing field.



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Upcoming Webinars

Previous Webinars

2024's Top PPC Tactics: Triple Your Google Ads Local Leads
Looking to build a PPC strategy that will increase your leads up to 3 times in 2024? Join us as we unlock the secret to Redesign’s time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more. Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success. You’ll learn: An A-Z successful lead generation strategy based on proven case studies. The major pitfalls in lead generation, and what you should do instead. How to navigate Google’s recommendations, and separate the good from the bad. Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business. You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy. Following the presentation, don’t miss our live Q&A with Chris, where he will answer your burning questions. Can’t make it that day? Register and we’ll send you a recording following the presentation.
4/17/2024 6:00 PM
2024 Google SERP Features: New Strategies To Gain Visibility
With all of the updates to Google's SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments.Let us help.Join us for a deep dive into all things SERP features, what they are, and why they're important. We'll also show you how you can snag some for your own business.STAT's Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market.We'll show you:An overview of SERP features: what they are, why they're important, and what's new.How the top 5 SERP features stack up with fresh data on prevalence and share of voice.How to craft your own tailor-made SERP feature strategy to win visibility.You'll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence.Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Save your seat!Following the presentation, Tom will be answering your SERP feature questions in a live Q&A you won't want to miss, so come prepared.Can't make it that day? Register and we'll send you a recording following the presentation.
3/20/2024 7:00 PM
How We Built A Strong $10 Million Agency: A Proven Framework
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Join us for this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. We’ll show you: - The foundational principles on which to build your business to succeed. - The importance of delegation, market positioning, and staffing. - More proven lessons learned from 14 years of experience. With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power’s success. If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you. Reserve your spot to learn the secrets of establishing a thriving agency in an increasingly competitive SEO space. Join us live to ask Jon your burning questions in our live Q&A following the presentation! Can’t attend live? Register and we’ll send you a recording after.
2/14/2024 7:00 PM
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands, using case studies backed by real data from over $150 million in SaaS ad spend per year. Join us to discover strategies for optimizing customer acquisition costs, leveraging first-party data, and emotionally connecting with your target audience. With Garrett Mehrguth, co-founder and CEO of Directive, you'll also explore financial modeling techniques for better budget allocation. Register now and get expert tips and strategies for hitting your growth goals next year.
12/6/2023 7:00 PM