Advertising Webinars

Building on the insights from our first three episodes, join us for an enlightening episode where the Marketing & Advertising Committee teams up with the State Regulations Committee to navigate the dynamic changes in cannabis marketing and advertising post-rescheduling. As cannabis transitions to Schedule III, new opportunities and challenges emerge for businesses in this space. This session will delve into:• New Regulatory Guidelines: Understand the latest regulatory shifts and their impact on cannabis marketing. • Innovative Marketing Strategies: Discover cutting-edge strategies to effectively reach your target audience in a more flexible regulatory environment. • Compliance Best Practices: Learn how to stay compliant with evolving standards while maximizing your marketing efforts.This webinar is part of our ongoing series aimed at addressing the pivotal changes brought about by the rescheduling of cannabis. Previous episodes have set the stage by examining tax implications, research and safety insights, and strategic facility design considerations in the new Schedule III era.By attending this session, you'll gain invaluable insights to help your business thrive amidst regulatory changes, ensuring you're not just compliant but also ahead of the curve in a rapidly evolving market. Don't miss this opportunity to learn from industry leaders and enhance your marketing strategies for success in the new Schedule III landscape.Speakers: Colton Griffin (CEO, Flourish Software)m Valerie Taylor (Vice President (National Cannabis Practice Leader), The Liberty Company Insurance Brokers), Joseph Smith (Partner, Thompson Hine), Patrick Toste (Co-Founder & Creative Director, HIGHOPES Design) and Jen Lamboy (Director of Strategy, Hybrid Marketing).

Generative AI is a revolutionary tool, a disruptive technology impacting the way we create and consume media. In the advertising space, tech giants have been increasing capability in their generative AI products, making it easy to utilise AI in advertising campaigns from consumer reach to content creation. But as AI advances at an unprecedented pace, it is raising profound questions about intellectual property (IP) protection. But it isn’t just advertisers. Anyone using an AI tool to create content needs to be aware of the associated IP risks. Is the generated content original or can it infringe third party IP? What happens if it does? Who gets sued? What is clear is that now use of generative AI tools is so widespread, any business or individual is at risk of having their IP infringed. We will discuss common pitfalls and dangers, as well as the good practice to ensure compliant ad campaigns. In this webinar we will cover: · Generative AI – What is it, how is it used in the A&M sector. · The challenges of establishing IP ownership in AI-generated content. · Losing your brand’s original voice and its human touch · Misleading or deceptive advertisements · Plagiarism and IP infringement · Case examples of Legal disputes · UK Legislation · Mitigating Risk, having a protection strategy in place · Audience Targeting – delivery of your ads to the right audience at the right time · Getting data from an un/reliable source · Bias in AI algorithms

Unlock Amazon's vast audience: Join our one-hour webinar and master the art of product advertising on the world's largest marketplace. Elevate your brand, boost sales, and outperform competitors. Essential for business owners and marketing teams. Don't miss out. Secure your spot today!

Whether you have $5, $50, or $100 a month to spend on Facebook and Instagram advertising, you can still reach your target customers and clients. Discover some creative ways to do so in this fast paced, intermediate-level webinar.

Attempting to isolate the contribution comms in an integrated marketing campaign has long been a frustration for public relations professionals. But digital technologies, more advanced campaign planning techniques and the appropriate use of integrated measurement frameworks have changed the game. Learn how to implement these techniques at this webinar.