Redefining Cannabis Marketing: Strategies for Success in a Schedule III Landscape

Description

Building on the insights from our first three episodes, join us for an enlightening episode where the Marketing & Advertising Committee teams up with the State Regulations Committee to navigate the dynamic changes in cannabis marketing and advertising post-rescheduling. As cannabis transitions to Schedule III, new opportunities and challenges emerge for businesses in this space. This session will delve into:

• New Regulatory Guidelines: Understand the latest regulatory shifts and their impact on cannabis marketing.

• Innovative Marketing Strategies: Discover cutting-edge strategies to effectively reach your target audience in a more flexible regulatory environment.

• Compliance Best Practices: Learn how to stay compliant with evolving standards while maximizing your marketing efforts.

This webinar is part of our ongoing series aimed at addressing the pivotal changes brought about by the rescheduling of cannabis. Previous episodes have set the stage by examining tax implications, research and safety insights, and strategic facility design considerations in the new Schedule III era.

By attending this session, you'll gain invaluable insights to help your business thrive amidst regulatory changes, ensuring you're not just compliant but also ahead of the curve in a rapidly evolving market. Don't miss this opportunity to learn from industry leaders and enhance your marketing strategies for success in the new Schedule III landscape.

Speakers: Colton Griffin (CEO, Flourish Software)m Valerie Taylor (Vice President (National Cannabis Practice Leader), The Liberty Company Insurance Brokers), Joseph Smith (Partner, Thompson Hine), Patrick Toste (Co-Founder & Creative Director, HIGHOPES Design) and Jen Lamboy (Director of Strategy, Hybrid Marketing).