AI for Ad Campaigns - Implications for Intellectual Property

Marketing > Advertising6/12/2024 9:00 AM

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Generative AI is a revolutionary tool, a disruptive technology impacting the way we create and consume media. In the advertising space, tech giants have been increasing capability in their generative AI products, making it easy to utilise AI in advertising campaigns from consumer reach to content creation. But as AI advances at an unprecedented pace, it is raising profound questions about intellectual property (IP) protection. But it isn’t just advertisers. Anyone using an AI tool to create content needs to be aware of the associated IP risks. Is the generated content original or can it infringe third party IP? What happens if it does? Who gets sued? What is clear is that now use of generative AI tools is so widespread, any business or individual is at risk of having their IP infringed. We will discuss common pitfalls and dangers, as well as the good practice to ensure compliant ad campaigns. In this webinar we will cover: · Generative AI – What is it, how is it used in the A&M sector. · The challenges of establishing IP ownership in AI-generated content. · Losing your brand’s original voice and its human touch · Misleading or deceptive advertisements · Plagiarism and IP infringement · Case examples of Legal disputes · UK Legislation · Mitigating Risk, having a protection strategy in place · Audience Targeting – delivery of your ads to the right audience at the right time · Getting data from an un/reliable source · Bias in AI algorithms


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Freeths Solicitors

Freeths Solicitors

Freeths Solicitors is one of the largest full-service law firms in the UK, with 13 offices and over 1,200 colleagues. They have built their firm on integrity, entrepreneurialism, and expertise, offering creative solutions to meet the legal needs of individuals and businesses. With a focus on understanding their clients' needs, Freeths provides exceptional legal services across various sectors. They are listed in The Times Best Law Firms 2024 and are recognized by The Legal 500 and Chambers & Partners.