Marketing Webinars

Not every great salesperson knows how to tell a great story. But great storytellers can sell just about anything. Join us as we break down the basics of what makes a good story, what's in it for the person to whom you are selling, and how to target the story to their needs.

You’ve likely heard about intent data but may have a few questions.Whether you’re feeling skeptical about what intent data reveals or how it helps your revenue organization, you won’t want to miss our roundtable on March 26th at 8 AM PT / 11 AM ET / 4 PM GMT.Experts from Bombora, G2, and Ivanti will break down the hard facts about intent data and discuss:What intent data is and what it isn’tWhat intent data reveals and how it benefits your entire revenue organizationUse cases for marketing, sales, and operationsHow to combine intent data with predictive AI to pinpoint exactly where buyers are in their journeyNot able to join us live? No problem — we'll send you the recording after!

Tackle the new financial year with confidence, with expert insights and a Q&A section! With the new financial year just around the corner, chances are your marketing budget is at the front of your mind… which can be stressful to say the least! There’s a huge number of channels out there, and so many things to consider. Where should you be spending your budget, and how much is right? How do you know what to prioritise and what to keep consistent?  And that’s before we’ve even discussed ROI and actually getting it signed off…But don’t panic - we’re here to help. In our latest live webinar, experts from our SEO, PPC, and Web teams are here to show you how to budget for marketing success! They’ll talk you through all of the issues above (and more), as well as answering any questions you have.What will we be covering? Focusing on SEO, PPC and Web, our experts will be answering these questions...If budget is scarce, how do you know where to start?Are there times when you need to focus on one channel?How can each help a business grow? Why should you spend on it?If spend is increasing, what can extra spend do in each channel?...and more, PLUS a full Q&A section!About The SEO WorksWe are an award-winning provider of search marketing, websites and paid social for leading brands and prospering SME’s. We have worked for more than a decade with one key goal in mind - to get businesses more customers online. We pride ourselves on our ability to deliver real, measurable results for businesses - no vanity metrics, no jargon. Our expert team of content pros, web techies and experienced digital marketers deliver top-quality results that are founded on proven techniques, intricate technical knowledge, and cutting-edge creativity. We truly are the digital growth experts. With a raft of national and international awards for our work, we’re a safe pair of hands. We want to build long-term partnerships and provide businesses with a solution that’s going to provide a tangible return - to us, nothing else can be called success.

Feeling lost in the content creation crowd? The digital age demands fresh and engaging content, but how do you stay ahead of the curve? Join LSBF's free webinar on March 26th at 10 am GMT, where we will discuss the challenges and trends of content creation in today's digital age.The webinar will be led by our Programme Leader, Cormac Austin and topics will include: -International trends by regions and countries   -AI and the implications for content creators  -Who is standing out from the crowd?   -How to box clever with content  -What might the future hold in a world crowded with content?  Don't miss out! Register today!

Want to achieve better search-engine rankings? Unlock your site’s full potential with our insightful SEO webinar! Whether you’re a blogger, entrepreneur, or digital enthusiast, understanding SEO (Search Engine Optimization) is crucial in today’s digital landscape. Our webinar goes beyond the basics, diving into how WordPress can elevate your site’s visibility and search engine rankings. In this webinar, our WordPress.com Happiness Engineers will guide you through essential SEO concepts and how they seamlessly integrate with WordPress built-in features. We’ll explore the comprehensive SEO tools that Jetpack offers, demonstrating how you can leverage these to enhance your website’s performance without relying heavily on external plugins. But that’s not all – we understand that sometimes you need that extra boost. The latter part of our webinar will introduce you to the world of additional SEO plugins. We’ll help you navigate the vast options available, focusing on how to select plugins that ensure your website not only ranks well but also delivers the best user experience.

The world of Customer Data Platforms is evolving faster than ever before, presenting both challenges and opportunities for businesses aiming to better harness their customer data. Join us as we dissect the current state of CDP technologies, offering practical guidance to navigate this complex market. Whether you’re just beginning to explore the potential of a CDP for your business or you’re on the cusp of making an investment decision, this webinar is designed to equip you with the knowledge and insights you need to make informed choices.

Tired of scattershot marketing? This webinar equips you with the strategies to identify the perfect HCP targets for your brand, ensuring your message resonates and drives results.

With all of the updates to Google's SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments.Let us help.Join us for a deep dive into all things SERP features, what they are, and why they're important. We'll also show you how you can snag some for your own business.STAT's Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market.We'll show you:An overview of SERP features: what they are, why they're important, and what's new.How the top 5 SERP features stack up with fresh data on prevalence and share of voice.How to craft your own tailor-made SERP feature strategy to win visibility.You'll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence.Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Save your seat!Following the presentation, Tom will be answering your SERP feature questions in a live Q&A you won't want to miss, so come prepared.Can't make it that day? Register and we'll send you a recording following the presentation.

In today’s digital age, where Gen Z and millennials dominate the market, the demand for quick, seamless experiences across social channels is paramount. Businesses face challenges such as the proliferation of social media sites, resource constraints, and the need for extended coverage hours, which can hinder the implementation of an effective social media strategy. In this webinar our experts will discuss ways to enhance customer interaction and foster loyalty using the latest strategies, build stronger brand-customer connections and differentiate your brand in the digital landscape. You’ll also learn about our Social Experience Management solution, which combines skilled social media teams with advanced monitoring and analytical tools, ensuring your business meets and exceeds these evolving customer expectations. What you'll learn Exploring cutting-edge techniques in Social Experience Management to enhance customer interaction and loyalty. Harnessing the full potential of social media platforms to drive business growth and innovation. Mastering the art of social experience to build stronger brand-customer connections and stand out in the digital landscape. Revealing successful social experience strategies used by industry giants and startups, offering insights for businesses of all sizes. Understanding the evolving landscape of social engagement and adopting revolutionary strategies to stay ahead in the digital era.

Design tips, tricks, and tactics to boost your nonprofit’s social presence and results.Pausing the thumb is mission critical for any brand on social media. Especially for nonprofits like yours, where every glance could turn into support for a cause that matters.Join our 90 minutes webinar to learn design tactics that will help you stand out from the noise and show your audience why they should care. No matter the size of your team or budget, discover how to maximize your impact without breaking the bank (or your sanity).Why should you attend? Because your mission deserves the spotlight, and we’re here to help you shine.