Description
An exclusive DENTAL MARKETING HEROES Webinar How To Stop Attracting Bad Patients With Your Marketing Hosted by Ian Cantle.
Are you tired of attracting the wrong types of patients that are difficult to work with and unprofitable? Well, this is the webinar for you. We'll unpack this complex topic and provide clear insights to help you improve this important aspect of running a dental practice.
Here is What You'll Learn
dentify and Focus on High-Value Services
Learn how to identify the most profitable services for your practice. By focusing on high-value services like cosmetic dentistry, dental implants, and orthodontics, you can significantly boost your revenue. This session will guide you on how to evaluate the profitability of different treatments and tailor your marketing efforts to attract patients seeking these services, ensuring sustained growth and financial stability.
Attract Your Ideal Patients & Repel The 'Bad Patients'
Discover strategies to attract patients who align with your practice’s strengths and values. By understanding the characteristics of your ideal patients and how to reach them effectively, you can ensure a higher level of patient satisfaction and loyalty. This segment will cover targeted marketing techniques, including SEO, content marketing, and social media, that draw in patients looking for your specialized services.
Enhance Patient Experience to Foster Loyalty
Learn how to create an exceptional patient experience that fosters long-term relationships. From the first point of contact to follow-up care, every interaction matters. This session will provide insights into personalizing patient interactions, creating a welcoming environment, and implementing feedback systems. Enhancing patient experience not only leads to higher satisfaction and retention but also encourages word-of-mouth referrals.
Measure and Optimize Your Marketing Strategies
Gain the skills to effectively determine which strategies to employ to attract great patients, how to avoid marketing to the wrong type of patients and measure and optimize your marketing efforts. Understanding which strategies are driving results is crucial for continuous improvement. This section will teach you how to track key metrics, analyze patient feedback, and adjust your marketing plans based on data. By leveraging analytics tools and insights, you can refine your approach, ensuring that your marketing investments yield the highest returns.
About Ian Cantle
Ian Cantle is the founder of Dental Marketing Heroes and Outsourced Marketing Inc. and is an Amazon best-selling co-author of 'Content Marketing For Local Search: Creating Content That Google Loves and Prospects Devour'. For over 20 years Ian has helped businesses and dental practices grow by installing proven marketing systems that yield higher results, attract more patients, and create a sustainable growth engine.
What Ian loves most is freeing dentists from the confusion and drudgery of managing their marketing so that they can build their practices and enjoy newfound freedom, you know embracing the reasons they became dentists in the first place.
