The Art of B2B Engagement for Early-Stage Startups

Business > Entrepreneurship6/25/2024 9:00 PM

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Learn about actionable tactics, including the pivotal role founders can play to drive client engagement and increase success in closing B2B deals for early-stage startups.

Navigating the B2B sales landscape as an early-stage startup can feel like a daunting journey. Challenges such as low brand awareness, lengthy sales cycles, and complex contract negotiations often stand in the way of success. Yet, with the right strategies and approach, you can elevate your potential to overcome these obstacles.

Our webinar is designed to empower you with actionable solutions and insights. We'll delve into the critical role of founders in driving sales, explore differentiation strategies, and discuss techniques to foster strong relationships, helping to close deals. By equipping yourself with these tools, you can be poised to propel your startup forward and achieve meaningful growth in the competitive B2B market.

What will you learn?

  • Explore how the B2B sales landscape has transformed in 2024 and discover key tactics for this dynamic environment.

  • Understand how founders can play a pivotal role in driving B2B sales initiatives within an early-stage startup.

  • Learn about actionable strategies to overcome key challenges in B2B sales, from establishing credibility with potential clients to navigating complex decision-making processes and contract negotiations.

Who should join us?

  • Early-stage founders stepping into the B2B sales arena, particularly those facing challenges like limited track record, brand recognition and more.

  • Entrepreneurs driven to excel in the competitive B2B market and seeking expert mentorship.


Leonard Lee, Head of Accelerator Ops, 500 Global

Andrew Boos, 500 Mentor


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500 Global

500 Global

500 Global is a venture capital firm with $2.4 billion¹ in assets under management that invests in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock long-term value and drive economic growth.