Achieving Growth Using IP as a Business Tool
This webinar seeks to highlight the critical importance of intellectual property rights as tools to support business development and expansion for firms of all sizes in any sector in an easy to understand and practical approach. Participants will learn why it is imperative that IPRs be integrated in the business strategy and deployed in the business and export plan and how these rights specifically contribute to achieving business objectives in a meaningful way. As part of the presentation there will be a brief real-life business case presented showing how a firm, following an IP valuation, was able to apply the recommendations therefrom, to increase the value of its business in a significant way. The webinar will also introduce the Caribbean market to the audience, providing information on business opportunities in priority sectors and numerous investment incentives. Finally, the audience will learn how Intellect Management Services is able to assist organisations not only in the management of their IPRs but using its internal expertise and network to develop their businesses and enter new markets.Speakers: Erica K. Smith, Executive Director - Intellect Management Services Incorporated; Terita Kalloo, IP Attorney - Intellect Management Services Incorporated; Florence Florence Louis-Edouard, Consultant - Intellect Management Services Incorporated.Hosted by Lady-An Cuerdo, Trade Commissioner - International Trade Council.
