International Centre for Trade Transparency – ICTTM

Transcreation is “not” translation and “one size fits all” content never worked. Establishing businesses in diverse markets requires an innate understanding of the demographics present in those markets. The webinar will be a lecture on transcreation; helping to identify its unique role in content and communication strategy that resonates across languages and cultures. It will help you to appreciate cultural nuances and avoid common pitfalls when adapting your message to localised audiences and gaining global impact. We will focus on the effectiveness of your content on the target demographic culture. Who should attend? - CEO's, CXOs, founders, business owners, and executives responsible for international trade and expansion. - Sales and marketing development professionals who interact with diverse clients. - Product managers and developers seeking to map audience interaction pathways. - Anyone involved in cross-border business who wants to improve their business prospects.