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Utilizing Research to Enhance Marketing Strategies in Higher Education

Education > Higher Education11/6/2024 7:00 PM

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Description

Join this webinar to explore how Hanover and our partners are employing cutting-edge research strategies to maximize success and ensure their initiatives yield the greatest impact.

In an ever-competitive landscape where colleges and universities are vying for a smaller number of prospective students, it's imperative for marketing leaders to not only preserve but also expand their market presence. Additionally, with budgets being tight, every marketing and recruitment dollar must be strategically leveraged to its fullest potential.

Speakers: Dr. Patrick Lillard - Director of Analytics and Insights | Division of Marketing & Communications, Texas A&M University; Ms. Kyle Fisher - Vice President of Public Relations, Marketing, and Creative Services | Nova Southeastern University; Ms. Emily Kelleher - Higher Education Senior Research Advisor | Hanover Research; Dr. Michael Rodgers - Higher Education Senior Research Advisor | Hanover Research.

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Publisher

Hanover Research

Hanover Research

Hanover Research provides high-quality research & analytics through a cost-effective subscription model that helps executives make informed decisions, identify and seize opportunities, and heighten their effectiveness. They offer comprehensive research solutions for corporate market analysis, customer experience, product lifecycle, brand strategy, higher education, enrollment management, academic program development, student success, operations & finance, advancement, marketing, grants, K-12 education, curriculum and instruction, diversity, equity, and inclusion, academic program planning and impact, strategic planning, teacher recruitment and retention, operational planning, school climate, and more. With over 1,000 organizations trusting their results-driven data, they deliver tailor-made answers for organizations using research methodologies that drive actionable insights.
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