CITBA Lecture Series #2: Social Media Influencers - Beyond Influencing Consumption

Description

Social Media Influencers (SMIs) play a key role in influencing audiences’ consumption motivation, and decision-making but also influence political stances and pro-social or pro-environmental behaviours. However, in the current global content of volatile, uncertain, complex and ambiguous (VUCA) world, it is vital to understand the influential power of SMIs and how they have been and can be leveraged by organisations for future resilience and recovery.

Agenda

• Introduction of Webinar by Dr Tan Kim Lim

• Introduction of speaker, Dr Ong Yi Xuan

• Presentation by Dr Ong Yi Xuan

• Q&A session

• End of webinar

Speaker: Dr Ong Yi Xuan, Research Faculty of Media and Communication, Hokkaido University.