[Ask the Experts] The Ultimate Ecommerce Retention Playbook

Marketing5/21/2024 3:00 PM

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Join 5 ecommerce industry experts for a panel discussion and live Q&A on retention marketing that inspire you to rethink your own strategy.

You’ve heard it before: acquisition is getting more expensive, so focus on retention. That's easier said than done. 

What makes for a successful retention strategy? How do I retain customers with a long purchase cycle? How do I know which retention strategy is right for my brand? Do I need new or different tools for retention marketing?

If you’ve asked yourself these questions, or if you’re simply wondering how to take your marketing to the next level, you won’t want to miss this event! Join industry experts from Klevu, Mention Me, and Klaviyo, as they explore customer retention strategies that go beyond the classic loyalty program. 

Our panelists will share tips, tricks, and best practices observed from the hundreds of successful brands they have worked with. You will walk away with the ultimate ecommerce retention playbook that will help you shape and rethink your own retention strategy.

Meet the panelists: 

Rachel Tonner, Vice President of Marketing at KlevuWith over 10 years of experience in the ecommerce and retail space, Rachel has seen countless marketing trends come and go. Now with Klevu, she helps brands such as Paul Smith and Laura Mercier win hearts and minds by bringing the familiar “personal shopper” experience online.

Jocelyn Toonders, Head of Partnerships at MentionMeJocelyn has a wealth of experience advising brands both at agencies and through her own consulting practice. Now at MentionMe, she helps brands such as Puma and Pret a Manger think advocacy first by turning referral into a strategic acquisition and retention channel.

Rob Boland, Lead Solutions Architect at Klaviyo: A real tech geek, Rob enjoys crafting outside-the-box solutions to challenging problems using technology. He's an expert at making the different parts of the tech stack work together to unlock creative use cases and drive business growth for brands.

Fareed Albahra, Principal Customer Success Manager (CSM) at Klaviyo: As a Principal CSM, Fareed works with Klaviyo’s biggest customers across Europe, the Middle East, and Africa. He’s advised some of the most well-known brands on their retention strategy, navigating the intersection between technology and customer experience.


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Klaviyo is a marketing automation platform that provides email, SMS, and customer data platform solutions. Their unified platform allows businesses to create personalized customer experiences across multiple channels using real-time data and AI-driven insights. With features like email marketing, SMS marketing, mobile push notifications, and customer data platform, Klaviyo helps businesses build stronger relationships with their customers, increase engagement, and drive growth. Klaviyo's AI capabilities enable smart and instant campaigns, segments, and responses to reviews. They also provide comprehensive customer profiles, predictive analytics, and benchmarks to help businesses understand their customers better and make data-driven marketing decisions.