Thursday, May 2, 2024 11:00 AM ET Bill Kenney, co-founder of Focus Lab, leads us through a rebranding workshop showcasing an example with the Bureau of Digital. This event provides a behind-the-scenes look at the approach that distinguishes Focus Lab from the crowded B2B brand agency market. Their methodology ensures that every aspect of the rebranding journey—from verbal identity to visual language—is executed with a holistic impact that permeates their work. But what else would you expect from an approach created by the author of Conquer Your Rebrand? Will the Bureau of Digital's name change? Should the iconic Bureau Shield make the cut? Will Carl cry? Sign up and find out! This is a free event.