What Happens to Salesforce Data When You Acquire a Company?

Description

Mergers and acquisitions have played a major role in how organizations grow their business, with over 48,000 occurring in 2023 alone, according to Bloomberg Law. These transitions don’t come without challenges, however—and one such challenge is what to do with data. Justin Donlon, VP of Enterprise Applications at Progress, leads sales operations and deals with acquisition-related Salesforce instances. Join Justin and the Progress DataDirect team to explore: What your options are for working within two systems and handling sales data, Whether to migrate or virtualize data for on-demand access and minimal data loss and alteration, How DataDirect can allow you to access external data in Salesforce (demo). Register now to learn how to simplify complex Salesforce data migrations.