Transform Customer Engagement with NextGen Above-Brand Capabilities

Marketing2/7/2024 6:00 PM

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Discover an innovative webinar exploring real-world data analytics in life sciences initiatives, engaging with stakeholders effectively and demonstrating differentiated value in shifting healthcare landscapes. As the healthcare ecosystem continues to shift its focus from volume to value, life sciences organizations are uniquely positioned to advance healthcare quality and outcomes by demonstrating the benefits their medicines bring to customers across the ecosystem. By combining the industry’s largest primary source claims dataset — Inovalon real-world data — with innovative analytics strategies, life sciences organizations can better understand patient populations across clinical, economic and social risk factors and effectively partner with payers and providers to improve population health outcomes via above-brand initiatives. Join Mark Rodgers, Associate Vice President of Commercial Analytics, Inovalon, as he shares strategies and tools to meaningfully engage with customers above the brand, identify opportunities to improve health outcomes and demonstrate differentiated value. Keywords: Real-World Data, Data Analytics, Data Strategy, Data Science, Commercialization/HEOR/Market Access


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Inovalon is a data-driven healthcare solutions company that brings together national-scale connectivity, real-time primary source data access, and advanced analytics to power 100+ cloud-based solutions. Their platform enables improved clinical outcomes and economics across the healthcare ecosystem. Inovalon's solutions drive meaningful, deeply-informed action across healthcare by delivering applicable primary source, real-world data and insights. They help improve quality of care, care coordination, revenue cycle management, and pharmacy operations, while also addressing social determinants of health to drive better access, higher engagement, improved outcomes, and lower costs. Inovalon empowers payers, providers, pharmacies, and life sciences organizations with data-driven solutions to transform healthcare and improve patient outcomes.