From Vanity Metrics to Valuable Insights: Unveil Your Marketing Impact

Marketing12/11/2023 7:00 PM

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In this webinar, discover how showcasing brand impact and return on investment (ROI) is essential for market impact, informed decision-making, and growth. Marketing teams need to demonstrate brand impact in order to prove ROI and drive continued investment in sales and marketing strategies. However, relying on simple vanity metrics prevents unlocking insights that inform smarter decision-making and providing a comprehensive perspective. Marketing, media, and analytic experts will discuss how the industry is moving towards advanced solutions that provide comprehensive analysis, insights, and visualizations. In this webinar, attendees will learn how to access robust analytics to measure and optimize promotional strategy and tactics, assess the impact of brand engagements on critical events in the treatment journey, and demonstrate marketing effectiveness and ROI to unlock revenue and growth.


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Komodo Health

Komodo Health

Komodo Health is a healthcare technology company that transforms large amounts of data into meaningful insights. With their Healthcare Map, they provide the most accurate view of the U.S. healthcare system, which allows them to deliver exceptional value to customers, colleagues, and patients. Their suite of software applications helps users discover key influencers, quantify the impact of scientific engagement, mine contextual insights from patient journeys, enhance data and accelerate innovation, improve pre-launch plans, calculate ROI for digital marketing, and find patients with complicated or rare conditions. Komodo Health is dedicated to reducing the global burden of disease through innovative uses of technology.