In this talk, John Morabito will share the most common SEO mistakes he's seen over the years, and how you can avoid them. He'll draw on his experience auditing over 300 brand websites to provide practical advice that you can implement right away. By the end of this talk, you'll have a better understanding of the common SEO mistakes that can hurt your website's ranking, and you'll know how to avoid them. You'll also learn some practical tips that you can implement right away to improve your website's SEO.