Consumers worldwide are seeking ways to enhance longevity and quality of life, recognising that healthy ageing is a complex process influenced by various factors. With the global ageing population continually rising, consumers of all ages are increasingly aware of nutrition's role in healthy ageing. According to Innova Market Insights, individuals aged 26 to 55 associate healthy ageing with optimal dietary habits and improving quality of life1. This highlights the potential impact of healthy ageing globally, not just on personal well-being but also economic growth.
This Vitafoods Insights insightful webinar will delve into the topic of healthy ageing and explore its potential within the nutraceutical industry. We will cover consumer insights, market trends, challenges, opportunities for product development, including its challenges. Join this webinar to gain valuable insights on how to develop and market products that cater to the unique needs of ageing consumers.