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Unlocking the Private Label Advantage: Shopper Insights & Retail Strategies

Industry > Retail8/22/2024 4:00 PM

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Description

Join us for an exclusive webinar where we’ll reveal key insights from four years of research on private label shoppers.

Discover what makes these shoppers unique, how retailers can optimize their categories with private labels, and strategies for national brands to stay competitive.

During the session, we will unveil:

• The unique DNA of private-label shoppers: their motivations

• Winning strategies for retailers to optimize their categories

• The broader retail trends driving the rise of private labels

• How retailers can optimize their categories

• How national brands can stand out as prices increase

Register now for this webinar packed with real-life insights and actionable tips to help you navigate the current market dynamics.

Speakers: Jason Smith, US Managing Director - Shopper Intelligence; Erika Reid, US Shopper Insight Director - Shopper Intelligence.

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Publisher

Shopper Intelligence

Shopper Intelligence

Elevate your category thinking with non-stop voice of the shopper data, rocket-fueled by across-the-store comparisons. We provide continual how and why insights on a scale that’s impossible to afford any other way. Use our data to build winning proposals that win agreement from buyers. Know the right strategy for each category as a retailer. Join over 100 retailers and CPG firms that already subscribe to our systematic source of objective facts on the causal factors behind what shoppers buy.