AI's impact on market research: A practical case study

Description

Do you think AI is at the peak of the hype cycle? If so, you're already running late.

While in some industries, AI is seen as being at the peak of the hype cycle, in market research the changes it has wrought and will continue to make are both fast and dramatic.

Join us for an insightful journey through a standard market research study, where we’ll highlight how AI is streamlining the process and accelerating time to value.

In this webinar, we'll look at both the easy wins and the areas to be cautious.

We'll cover:

- Project management

- Study design

- Data cleaning

- Text categorization/coding

- Analysis

- Storytelling

Along the way we'll explore:

- The things that AI can do, from understanding natural language inputs through to writing code

- Our roadmap for the future

Host: Tim Bock, Founder of Displayr