AI's impact on market research: A practical case study

Technology > AI (Artificial Intelligence)7/25/2024 8:00 PM

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Description

Do you think AI is at the peak of the hype cycle? If so, you're already running late.

While in some industries, AI is seen as being at the peak of the hype cycle, in market research the changes it has wrought and will continue to make are both fast and dramatic.

Join us for an insightful journey through a standard market research study, where we’ll highlight how AI is streamlining the process and accelerating time to value.

In this webinar, we'll look at both the easy wins and the areas to be cautious.

We'll cover:

- Project management

- Study design

- Data cleaning

- Text categorization/coding

- Analysis

- Storytelling

Along the way we'll explore:

- The things that AI can do, from understanding natural language inputs through to writing code

- Our roadmap for the future

Host: Tim Bock, Founder of Displayr

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Publisher

Displayr

Displayr

Displayr is the complete data workspace built for teams. It is the only tool you'll ever need to find and share data stories, fully connecting your data, analysis, visualizations, and reports for seamless automation, better insights, and compelling stories. With Displayr, you can turn weeks of work into minutes, embrace self-sufficiency, create compelling data narratives, and minimize errors while maximizing quality. Join the future of data storytelling with Displayr.